AlKaram is one of Pakistan’s driving style marks that is profoundly dedicated to rethinking the wheel by outlining garments for ladies to connote the polish and immortality of the AlKaram “lady of today”.
What’s more, the present lady is overflowing with a blasted of excellence and a feeling of having a place. To broaden a deep rooted bond with their intended interest group, acclaimed on-screen character and model, Ayeza Khan is the new face of AlKaram’s Spring/Summer 2018 collection.
Having beforehand connected with capable ladies, for example, Mahira Khan and Syra Shahroz, who are on-screen characters and moms, the brand AlKaram needs to concrete their underlying foundations by naming a house hold name, for example, Ayeza Khan as their image representative to associate with their group of onlookers who are ladies with multi-faceted parts.
With the new creative director’s vision, AlKaram is leading with a reestablished point of view with Ayeza Khan in light of the fact that the “woman of today” can identify with her.